¶ Analytics
Revision date: 20/aug/2024
MAM4PRO version: 2024.08.00_ed07c3a1_dev
The compatible products with this feature are MAM4PRO, mDECK, mCODER, mREC, mLIVE, and mPLAY.
In the current business environment, organizations are looking for a way to make their decision-making more efficient by using real data collection to develop new business strategies.
Being in line with market updates, our solutions can now be integrated with Google Analytics and Tag Manager. Together, these two tools help us track our customers’ geographic location and know the clickstreams in our software. This way, we get accurate data to improve the performance of our software and the user experience.
Let’s see how to take advantage of it:
¶ Step-by-step Instructions
To configure the Analytics, access the “Settings > System” menu, go to the “Analytics” tab. Be sure to read the privacy policy, and check the “Collect your analytics data” option to enable the analytics on MAM4PRO. After that, enter your Google Analytics ID and Google Tag Manager ID:
As you noticed, before configuring analytics in MAM4PRO, you need Google IDs. To do so, you can consult the Google Analytics and Tag Manager pages in our online documentation, where we describe these configurations step-by-step.
Once this integration is configured, you can verify the metrics collected by accessing the Google Analytics console, navigating to the “Report” tab, and clicking on the “Real Time” option:
Some of the data we may collect are:
- How many times do users click on different dashboards
- How many times is a button pressed
- Which widgets were previewed
- Actions performed on some widgets
- How many times that an asset was or not successfully reproduced
Note: committed to protecting all data used and entered into our software, we ensure that we do not store any of them persistently and that all the information we gather is used for statistical purposes only.
