¶ Analytics Strategy
Revision date: 12/oct/2022
Vizzi version: 1.12.0
Fully prepared for rapidly changing consumer behavior, Vizzi helps you make real-time decisions based on truthful data. Through integration with Google Analytics, you will be able to collect data from your end users and transform them into useful information, thus being able to evaluate and measure the performance of marketing, content, and products concerning user engagement.
¶ Why Google Analytics?
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Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business.
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¶ How to configure this
To configure the Analytics, access the Settings menu, Analytics tab, and fill in the fields below:
- Google Analytics application ID: this is the Property ID as seen in the Google Analytics admin console (e.g “UA-xxx”), where “xxx” are numbers generated by Google;
- Google analytics view ID: this is the Property View ID as seen in the Google Analytics admin console (e.g “ga:yyy” which is the ID generated by google preceded by “ga:”);
- Google credentials: in the process of creating the credentials, a JSON file will be downloaded to your computer. Open this file with a text editor and copy and paste all the content into the Google credentials field. It is important to ensure that there is no line break in this information.
Notes:
- For information on how to get the required IDs please refer to Get started with Analytics and the official Google documentation here;
- For information on how to obtain the required credentials, please refer to our quick guide or Google's official documentation on service account credentials.
After setting up Google credentials, information about end users’ experience, their preferences, way and place of use, time spent on your platform, and much other information will be collected by Vizzi and made available through either the backoffice Analytics module or Google Analytics console.