¶ External and Internal Advertisements
Revision date: 07/apr/2023
Vizzi version: 1.12.0
One of the widely used business models in content platforms that help increase business profit is AVOD. This model makes content available for free of charge to viewers, taking advantage of advertising returns to monetize content.
Advertising campaigns can display both external ads (e.g. Google Ads), or internal ads (e.g. ad videos uploaded to Vizzi) for promoting premium catalog, or for sponsorship purposes.
¶ Let’s see how to perform this
When adding a campaign, in the ADS tab, enter the external advertisement by filling in the “VAST/VMAP URL” field with the URL provided by the Ad Network:
Or click on the “FROM VOD“ button to select the internal content to display as an ad:
Once this is done, we can see in the images below that while the ad is running, a message is displayed in the lower-left corner with the remaining time of the advertisement:
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To offer personalized experiences for your customer, you may be interested in checking the Target Advertisement Campaigns to Specific Audiences page.
Take advantage of the facilities that Vizzi offers so you can focus on your content and your brand.