¶ Target Content to Specific Audiences
Revision date: 20/jan/2023
Vizzi version: 1.12.0
An efficient way to highlight your business amid so much competition is to create personalized experiences for your customer. To achieve this is crucial to identify and define target audiences, as it is impossible to reach everyone at once.
Adapted to the modern way of doing business, Vizzi natively offers the possibility to determine target audiences by location, devices, languages, age, and gender, among other factors. These audiences are used to present more assertive content and advertisements, as well as to trigger different events for each specific audience.
For now, we’ll focus on how to target content to specific audiences.
¶ Let’s see how to perform it
We start by creating an audience. For example, let’s show a series only to users who are logged in and are 18 years or older. In this way, we will have the following configuration:
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After that, let’s create or edit the product by linking it to the audience:
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Once this is done, we can see in the image below that when the user who is logged in is 18 years old or older, the highlighted content is shown:
On the other hand, in the following image, the user is under 18 years old, so the content is not displayed:
Take advantage of the facilities that Vizzi offers so you can focus on your content and your brand.