¶ Monetizing with Vizzi
Revision date: 23/dec/2022
Vizzi version: 1.12.0
Selecting a good monetization model for your platform is crucial, but rest assured that with Vizzi, it is easy to configure any of the monetization models the market has been adopting.
Once you’ve done the necessary research and know your market, you can choose which business model to use.
Currently, there are three most used monetization models:
- Subscription Video on Demand (SVOD): offer access to the entire video library during the subscription period for a recurring fee;
- Transactional Video on Demand (TVOD): consumers can buy or rent the content for a one-time fee;
- Advertisement-based Video on Demand (AVOD): ads allow viewers to access some content for free, leveraging advertising returns to support the service;
You may prefer a hybrid approach with a combination of some of these models. This makes it possible to generate an alternative revenue stream and gives consumers the freedom to choose a package that best suits their needs and budget.
As an example of the hybrid model, we can mention Amazon Video, which combines the SVOD and TVOD models, offering a subscription that gives access to its content library and the option to purchase new releases or specific sporting events for an additional fee.
Or the example of YouTube, which combines AVOD by making content available to the public free of charge, but with ads, and SVOD by giving the option to pay a subscription so that the content is displayed without advertising.
¶ Let’s see how to perform it
Business models are configured through adding products but remember that to create it, the contents, whether VOD or Live, and the collections must have been previously configured.
Once this is done, you can go to the “Products” menu to add or edit a product by setting the “Type” option as Subscription, Transaction, or Free:
| SVOD | TVOD |
|---|---|
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| AVOD | ||
|---|---|---|
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By configuring these three products on your platform, you will already be making content available in the hybrid model, as your customer will have access to free videos with advertising, the customer will have a catalog of content available for rent or purchase, and will even have the option of Sign up to access ad-free content.
Monetizing your content on Vizzi is done through integration with Stripe. For more information on how to set up this integration, please refer to the Monetization Strategies page in our online documentation platform.
Take advantage of the complete suite of service management tools Vizzi offers to empower your business, increasing your revenues and maximizing the return on your technology and content investments.