¶ Target Actionables to Specific Audiences
Revision date: 17/feb/2023
Vizzi version: 1.12.0
An efficient way to highlight your business amid so much competition is to create personalized experiences for your customer. To achieve this is crucial to identify and define target audiences, as it may not be optimal to reach everyone in the same way.
Adapted to the modern way of doing business, Vizzi natively offers the possibility to determine target audiences by location, devices, languages, age, gender, and pinpointed users, among other factors.
In previous newsletters, we showed how to use target audiences to present more assertive content and advertisements for them. Today, we will focus on events that can be triggered for different audiences. These events can be, for example, a button to be displayed on the video page and which may change depending on the configured audience, a logo or icon to be displayed during video playback, or some calls to the third-party application or endpoint.
¶ Let’s see how to perform it
We start by creating an audience. For instance, we can define that when a spectator is a woman between 30 and 50 years old who is watching a musical film from Portugal, an invitation for her to watch a show by a local artist available on your platform will be triggered at a determined time from the video:
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After that, create or edit the actionable by linking it to the audience:
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Note: an entire product can be linked to the actionable. That way, all collections owned by that product will trigger the actionable if the audience conditions are met.
Once this is done, we can see in the image below that the configured invitation will be shown to women between 30 and 50 years old when they are watching content from the linked product and if they are watching from Portugal:
This will not happen when, for example, a child is watching the same content:
It might make sense to show an invite from other content if the user is male. In this case, just set up a new audience and new actionable and link them:
Take advantage of the facilities that Vizzi offers so you can focus on your content and your brand.